wordmarks

typographic (text-only), often part of a family of logotypes also consisting of a symbol.

most effective when business name is:

· multi-word
· uncommon
· easily abbreviated

least effective when business name is:

· not unique
· not clear in describing what you do

wordmarks by blue design collective:

 symbols

include no words or letters—only symbols, images and shapes. 

work well when:

· brand recognition already exists
· you are already widely known
· combination logotype has been
   used for some time
· the unique symbol in your industry
· your symbol is trademarked

if you have a global presence, be sure to research your symbol meanings in
different cultures.

recognize these famous symbols?

 logos

the most common logotypes combine wordmarks and symbols.

This logotype should say what you do and what makes you different. including the business name makes the company easier to identify.

using a symbol and wordmark is an excellent choice for new and small to medium-sized companies. this will assist in building brand recognition 

blue design collective logos: