Common naming projects include:
company and division names product names tag lines · imperative—commands action.
· descriptive—describes a product, service or brand promise.
· superlative—positioning as best.
· provocative—thought provoking and often a question.
· specific—conveys specific brand promise, such as leader in field. A tag line is typically used in advertising and marketing materials. creating a memorable phrase can sum up the tone and basis of a brand or product as well as reinforce the target audience's recall of it. Some tag lines are so successful they become included in popular culture. Examples of famous tag lines:
"behold the power of cheese."–the american dairy association
"have it your way."–burger king
"all the news that's fit to print."–the new york times
blue design collective writers are ready to help you with your naming needs.
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