encompasses many design disciplines such as graphic design, architecture and landscape architecture. this area of design is about the visual aspects of communicating identity and brands, information design and shaping a sense of place and way-finding (how people orient and move from place to place).

examples include the design and planning of signs, exhibits and interpretive or entertainment environments. it also includes retail design, maps and memorials.

projects blue design collective created include:

· interior signage
· exterior signage
· vehicle graphics
· trade show signage