marketing is a strategy designed to stimulate a potential customer to take action and buy. Promotion is the technique that engages various incentives to buy such as:   

· Contests—everyone enjoys winning something for free.
· Coupons—Over 76% of the population uses coupons, according to the
  Promotion Marketing Association (PMA) Coupon Council.
· Sampling—Do free work.

mortgage works
promo posters

design by blue design collective, writing by snap communications company. these posters were created for two audiences, the builder and the home buyer. the home buyer's version folds for direct mail and also hangs in model homes. the builder's version rolls and fits in a tube for direct mail or hand delivery.