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ads and campaigns messages sharing an idea through integrated marketing communication (IMC). Advertising campaigns cross different media and span a specific time frame. Most important is determining a winning concept to set the tone for the individual ads and other marketing. This is the central message that will be communicated. direct mail direct mail is one of the most effective forms of advertising and can be key in the success of your marketing campaign. Direct mail gives you the most control compared to other forms of advertising. you decide who, when, and where your message is received. the blue design collective designed direct mail piece on the right is a large, fold-over postcard with return card.
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