"brands are shaped by the mind and are marks of trust."

BRAND TOUCHPOINTS--SERVICES

1. BRAND IDENTITY
   core values and heritage, fuels comfort and loyalty. demonstrates point of view.
   
   
   • company and division names
   • product names
   • standards and guidelines 
   • tagline
     imperative--commands action.
     descriptive--describes a product, service or brand promise.
     superlative--positioning as best.
     provocative--thought provoking and often a question.
     specific--conveys specific brand promise, such as leader in field. 
   • trademarks
   • wordmarks, symbols and logos
     doorway to your brand involving brain memory sequence.
     shape –brain acknowledges and remembers shapes first.
     color –works with emotion and brand association.
     
     
2. BUSINESS PAPERS
   
   
   • business cards
   • fax cover sheets
   • folders
   • invoices/statements
   • letterheads/envelopes/labels
   • miscellaneous forms
   • proposal covers
     
     
3. ELECTRONIC
   
   
   • videos
   • websites
     
     
4. SALES AND MARKETING 
   
   
   • ad campaigns
   • annual reports
   • brochures
   • newsletters
   • packaging/labeling 
   • powerpoint presentations 
   • public relations
   • sell sheets
     
     
5. ENVIRONMENTAL
   
   
   • banners
   • interior design
   • signage--internal and external
   • trade show displays
     
     
6. RETAIL
   
   
   • bags
   • menus
   • merchandise
   • Packaging
   • pop displays
   • promotions
     
     
7. SUPPORT 
   
   
   • illustration
   • photography
   • project management
   • web hosting and support
   • writing
     • body copy
     • business
     • technical
     • taglines